Naming a new type of school
In 2022, co-founders Juan Villanueva and Lynne Yun were getting ready to launch their passion project: an online school to teach type design. But first, they needed the right name.
Image via the Foxtrot creative team website. Check it out and hire them!
Copywriting for Foxtrot
Between 2021 and 2022, I spent six months freelancing with Foxtrot Market. I was embedded on the creative team working on a wide variety of projects, from product naming to email copywriting.
Helping students find the right school
The Princeton Review is a leading publisher of guidebooks and resources that help students navigate the process of applying for college. As a freelance contributor, I write school profiles for publication both online and in printed guidebooks.
Copywriting for InVision
In 2022, I did a three-month contract with InVision. I collaborated with the sales and product marketing teams to write copy for search ads, landing pages, paid social ads, and case studies.